Sales Intelligence

Lead Qualifier

Turn every lead into a prioritised, enriched, actionable sales opportunity

0-100 Score Instant qualification
50+ Data Points Auto-enrichment
CRM Integration Auto-routing

How It Works

📧

1. New Lead Arrives

Incoming lead from form, API, or CRM integration. Lead Qualifier instantly receives contact information.

🔬

2. Instant Qualification

Agent scores lead 0-100 based on fit, intent signals, engagement, company size, and industry alignment.

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3. Automatic Enrichment

Enriches contact with company size, revenue, social profiles, website data, and relevant metadata.

🎯

4. Smart Routing

Hot leads auto-route to your CRM, email, or Slack. Lower-quality leads tagged for nurture campaigns.

What You Get

✓ Lead quality score (0-100) — Instantly know which leads to prioritise
✓ Contact enrichment — Auto-filled company info, revenue, industry, employee count, social profiles
✓ Custom scoring rules — Define your ideal customer profile and weight factors that matter
✓ CRM auto-routing — Hot leads auto-added to your CRM with priority flag
✓ Multi-channel routing — Send to Email, Slack, Zapier, or custom webhooks automatically
✓ Scoring breakdown — See exactly why each lead received its score

Real Output Preview

Sample leads from your dashboard queue:

Sarah Johnson
Acme Corp, Senior Procurement Officer
92
Quality Score
Company Size
500-1000 employees
Revenue
£50-100M
Industry
Manufacturing
Location
London, UK
Enriched Data
✓ Visited pricing page 3 times in last 7 days
✓ Downloaded product whitepaper yesterday
✓ Company matches your ideal customer profile
FOLLOW UP TODAY
Michael Chen
TechStart Ltd, Marketing Manager
58
Quality Score
Company Size
20-50 employees
Revenue
£2-5M
Industry
Software/Tech
Decision Power
Influencer
Scoring Breakdown
+ Relevant job title and company (+25 pts)
- Small company size vs target ICP (-10 pts)
+ First website visit today (+8 pts)
NURTURE SEQUENCE
James Wilson
GlobalCorp, Sales Director
24
Quality Score
Company Size
10,000+
Revenue
£1B+
Industry
Finance
Behaviour
Low engagement
Scoring Breakdown
- Company outside target range (-20 pts)
- No website engagement detected (-15 pts)
- Form submission only, no follow-up (-8 pts)
ARCHIVE FOR NOW

Who It's For

💼

B2B SaaS

Qualify inbound leads instantly and route hot prospects to your sales team in seconds.

🏢

Enterprise Sales

Score complex deals with custom criteria. Know which opportunities deserve resources.

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Agencies & Services

Quality-score prospects by budget, timeline, and fit before initial consultation.

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High-Volume Sales

Automate lead qualification across hundreds or thousands of incoming prospects daily.

Pricing & Availability

Included in All Plans

From £8.99/month

Unlimited leads • Instant scoring • Auto-enrichment • CRM integration

Frequently Asked Questions

Lead Qualifier uses multiple data sources including business registries, company websites, D&B data, LinkedIn, Twitter, and hundreds of public databases to find information about incoming leads. When a new contact arrives, we identify their company and instantly pull company size, revenue, industry, location, hiring trends, recent news, and social profiles. This enrichment happens in real-time as the lead arrives in your system.
Absolutely. You define what matters for your business. For example, a SaaS company might weight "company size 50-500 employees" heavily, while a consultant might weight "decision-maker title" differently. You can set up custom scoring rules, adjust weights, and define your ideal customer profile. The agent then scores all incoming leads against your specific criteria. You can have multiple scoring profiles for different products or sales teams.
We integrate with every major CRM — Salesforce, HubSpot, Pipedrive, and dozens more via Zapier. When a hot lead qualifies (e.g., score above 80), Lead Qualifier automatically creates a new contact in your CRM with all enriched data already filled in, tagged with the priority level and scoring breakdown. You can also route to email, Slack, or custom webhooks. No manual data entry needed.